IPL teams and their net worth (brand value)
In 2018, the overall value of the IPL ecosystem was US$ 6.3 billion.
Published - Aug 1, 2019 11:44 am
Updated - Aug 1, 2019 12:14 pm
The Indian Premier League (IPL), undoubtedly, is one of the most popular cricket leagues in the world. Given its widespread viewership and the presence of players from all across the globe, the domestic T20 tournament manages to gain everybody’s attention. Despite several T20 leagues emerging onto the scene after the IPL, the Indian tournament has managed to hold onto its forte and continues to top most of the charts.
Apart from the eight franchises, some unbelievable games of cricket, there are several other dynamics that go into the IPL. One of the most important factors here is the brand value of the eight sides in the tournament. From their sponsorships, player face-value and some of the other elements, the IPL franchises build upon their brand value. Fortunately, this has been on a consistent rise in the last few years. In 2018, the overall value of the IPL ecosystem was US$ 6.3 billion.
Here is the brand value of each of the eight teams in the IPL:
8. Rajasthan Royals | US$ 43 million – Rs. 297 crores
Rajasthan Royals was the team that won the first-ever edition of the Indian Premier League in 2008. Under Shane Warne, the team brought about some inspirational performances to clinch the title. However, post this season, they haven’t been really able to do that again.
In the following four seasons, they finished 6th, 7th, 6th, 7th respectively. But, after some structural changes, the team started doing well. In the next three seasons, they reached the playoffs twice out of three instances. Though, misery struck as they were suspended for two years following the 2013 Betting scandal.
This has impacted the brand value of the Rajasthan Royals significantly. Even though it’s been two seasons now since they’ve made a comeback, it hasn’t really recovered. At the end of the 2018 season, it stands at US$ 43 million, the least amongst all the eight teams.